Social Advertising

Social media advertising is a way to target audiences on specific networks through demographic information so targeted consumers can see your brand in their feeds. And it works really well when done right. But pushing paid content in front of random social media users isn't going to immediately work or perform well at all. You have to be strategic with your ad spend, content selection, targeting frequency and audience demographics.

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Why should you consider our social media advertising solution?

• Increase Traffic: If you need more eyes on your homepage, blog or product landing pages, traffic helps. Traffic goals boost your total unique visitors and pageviews. This goal is perfect if you're looking to promote a new site, brand, product or sale/deal.
• Increase Visibility: Higher awareness of your brand leads to more purchases, recognition and loyal customers. Visibility goals are great for increasing reach and impressions, which is ideal for brand awareness campaigns.
• Increase Engagement: How can you tell if users actually like your posts? Measuring engagement through shares, comments, likes and retweets can help you understand what content works best. It also allows your brand get the conversation going with users.
• Increase Lead Generation: Many brands use paid social ads to help generate leads. This is ideal for brands wanting to promote gated content or other resources that can help users become more invested in your brand. This can be a multi-step campaign as you could target these invested users specifically on the next ad. It also helps bring prospects into your funnel.
• Increase Sales: Online retailers have plenty of social advertising options to help sell products and services. Brands can run tests on paid ads to see product interest or to help run deals to get more sales. This is also ideal for brands releasing new product features.

Benefits of Advertising on Each Social Network?

Again, each network has its own benefits to paid advertising. But you do not need to use every platform. For starters, try choosing one or two networks that best align with your goals and objectives.

• Facebook: The plethora of Facebook ad formats make it perfect for business-to-consumer campaigns. But its ability to make scaleable audiences is also great for B2B. These formats are ideal for getting deeper into your audience and uncovering potential customers through awareness and social reach.
• LinkedIn: With a very specific demographic, LinkedIn is more ideal for business-to-business interactions. Your LinkedIn campaigns help gain visibility, generate leads, and boost traffic to your web pages through thought-leadership content.
• Twitter: Twitter's various advertising options let brands work on getting new followers for a product launch or simply starting a new social channel. Twitter ads help grow awareness and drive clicks to your website.
• Instagram: Increasing web traffic sales and driving awareness is ideal for Instagram ads. Highly-visual content gets users to engage with the content and show off products in the best light for high B2C conversions.
• Pinterest: The ads on Pinterest are often used to generate immediate sales of your product or services. Your paid content blends with other pins, allowing your brand to work as another avenue for your web store.

As you learn your own best practices through constant testing, you'll work faster with your teams and be more confident going into the next campaign. We'll say it a million times, but everyone's strategy will be different. It's up to you how well and thorough you plan your campaigns to see true success.